"Who owns the information, he owns the world" Nathan Rothschild

Foreword

Currently the increasing number of enterprises and companies is aiming at getting into the world market as to decrease costs by expanding the scale and scope of activities, to get access to cheap and unique resources, technologies and production practices. The additional incentives for getting into the world market are acquisition of a higher status, use of privileges and benefits, legislative loopholes and reduction of risks. It is better to be part of the world economic system than to counter it. Failure to participate of enterprises and companies and moreover the country as a whole in the world trade limits at once its economic opportunities reducing the number of potential partners (suppliers and consumers). For the purpose of raising the efficiency of activities of companies and enterprises in a foreign market and achieving the desired outcomes it is not just enough to produce a competitive product with the respective price and quality specifications, to carry out the well thought out advertising campaign, to establish contacts with foreign consumers and to choose a strategy for getting into the export market. It is necessary to take into account all possible costs to carry out these operations and transactions. The valid knowledge of all costs for exports and their account in developing the export plan will testify to rationale of the foreign economic transaction and operation and its benefit of the direct approach to getting into foreign market by establishing direct contacts with foreign consumers or by attracting contractor organizations for development of the supply chain. In current conditions of severe competition costs constitute one of the major objects in business management, and their efficient management allows to optimize the structure of costs and to avoid irrational components.

In the offered guide the author focused on specifics of the international marketing, problems in organizing the international advertizing and its perception in foreign markets, conditions for successful promotion of goods and services for exports; various factors to be taken into account when going into world markets have been reviewed. Besides a brief review of the economic condition in 193 countries, their demands in investments, addresses of ministries, agencies and organizations aiming at assistance to foreign companies in economic and trade relations is provided. The author aimed at exporters and importers to get rid of extra costs, to assist them in avoiding of mistakes and errors made by world known companies when conquering international markets, to tell about all aspects of how to get into foreign markets, traps and dangers, opportunities and weaknesses. The idea is absurd that in the current conditions of severe competition for supply markets it is possible for several employees to establish their own great business due to their own efforts, one-two strategic solutions or by means of mergers and takeovers. The long-run key factors are always abilities, commitment and motivation of employees. The “collective wisdom” plays an important role. And abilities and wisdom are not the commodities, which is possible to buy. These are the qualities the company should raise. The company that trains its employees actively acquires a substantial advantage in comparison with the company, which only uses the available abilities. It is not so difficult to generate and idea and then to implement it. It is difficult to create an environment for the product to be sold, to get into the market and to launch the developing growth spiral. This reference book is a clear and rational guide for executives and managers of different levels, aiming at getting into foreign markets and staying there for a long term. People, who want to succeed in promotion of their goods and services in foreign markets, must have it.

The statistics in the guide are exclusive and testify to the economic condition of the countries of the world in 2017. For some countries they are provided for earlier periods (specific month and year are indicated in brackets). GDP of the countries is calculated as of the official exchange rate in USD (except for the Republic of Belarus). Export-import partner countries are indicated as of the outcomes of 2016. The national exchange rates to USD are indicated as of May 5, 2018. Mostly the information is updated and it is quite difficult to find it in this bulk on the Internet. Besides, it is not a secret that there are only outdated statistics and data, databases and contacts with “embedded” viruses and Trojans causing failures of the users’ computers.

The guide’s author expresses his sincere gratitude to foreign political agencies and Chambers of Commerce of all countries of the world, which have taken part in preparation of this reference book. Special gratitude is expressed to the heads of foreign political agencies of Algeria, Angola, Argentina, Armenia, Azerbaijan, Bangladesh, Belgium, Brazil, Cameroon, Canada, China, Czech Republic, Cuba, Ecuador, Estonia, Germany, Greece, Hungary, India, Jamaica, Kazakhstan, Kuwait, Kyrgyzstan, Latvia, Lithuania, Malta, Russia, Sweden, Switzerland, Tajikistan, United Kingdom, Uruguay and the Statistics Committee of the Republic of Belarus for their assistance in preparing the guide “Satellite of World Business”. We would also like to express gratitude to the editorial authorities of the Izvestia newspaper for provided office premises and comfortable environment for creative work.

Sincerely,

Author,

CEO of the CJSC

“Tribune of World Market” (Moscow) Nikolai Borisenok